Apple launched its first official store in India, and the CEO of the company attended the inauguration ceremony
The CEO of Apple, Mr. Tim Cook, has successfully launched Apple’s first retail store in India. The store was opened in Mumbai, Maharashtra.
Mr. Cook performed the inaugural ceremony by opening the door of the store; he also welcomed the customers who visited the store.
He will also attend the opening of the second store in the capital city of India, Delhi.
Reports said many foreigners came to Mumbai to attend the inauguration. The iconic “black-and-yellow taxis” that are so common in the city served as inspiration for the design of the store in Mumbai, which is situated in a wealthy suburb.
Up until recently, India’s access to Apple products has been via the internet or a sizable reseller network.
With India being the second-largest smartphone market in the world, the opening of the new outlets coincides with Apple’s efforts to increase its retail presence there. In the price-conscious Indian market, where the Android operating system powers more than 95% of smartphones, the iPhone remains a product of ambition.
As Apple is planning to move its manufacturing unit from China, it is going to be installed in India. India is now accountable for 5% production of iPhone.
Although the stores are a crucial component of Apple’s marketing strategy, experts say they won’t immediately affect the company’s sales in India. Others, however, have argued that now is a good time for Apple to invest significantly in India’s expanding “premium smartphone” sector, including smartphones that cost 40,000 rupees (£451; $558) or more.
Apple has long tried to establish physical shops in India. The COVID-19 epidemic caused its initial intentions for 2021 to fall through.
Mr. Cook also met with the actress Madhuri Dixit and posted a photo of himself and the actress enjoying vada pav, a common Indian food.
According to reports, Mr. Cook’s tour would also include meetings with PM Narendra Modi and Deputy IT Minister Rajeev Chandrasekhar.