Linda Yaccarino, the CEO of Twitter, drops the first clue about upcoming changes to the company’s structure.
Linda Yaccarino, the new CEO of Twitter, has unveiled her vision for “Twitter 2.0” since taking over from Elon Musk a week ago. She aims to transform the platform into the most accurate and real-time source of information in the world.
Twitter, under Musk’s ownership, has faced criticism for its handling of disinformation. Recent setbacks include the departure of the head of trust and safety and the withdrawal from the EU’s disinformation code.
Yaccarino expressed her commitment to Musk’s goal of turning Twitter into a global town square, facilitating open dialogue and the unfiltered exchange of information on matters of importance. Musk, a self-proclaimed advocate of free speech, has been critical of Twitter’s content moderation policies, advocating for a platform that upholds genuine free speech. However, his attempts to reinstate right-wing accounts and relax moderation have resulted in a loss of advertisers, with revenue reportedly dropping by 40% in December compared to the previous year.
Musk’s purchase of Twitter for $44 billion last year led to mounting pressure for him to find a successor, allowing him to focus on his other ventures, such as Tesla and SpaceX. On May 12th, Musk, who regained his title as the world’s richest person, announced Yaccarino’s appointment as CEO, initially scheduled to commence in six weeks.
However, she assumed the role earlier than expected following the resignation of the head of trust and safety.
Yaccarino is recognised for her role in navigating media giant “NBCUniversal” through industry disruptions caused by evolving technology. She spearheaded the transformation of the company’s advertising sales business and oversaw the launch of the ad-supported streaming platform Peacock in 2020.
As the leader of Twitter’s business operations, she is tasked with addressing the company’s financial struggles, while Musk continues to serve as executive chairman and chief technology officer.