Building Customer-First Digital Experiences: Swati Dogra’s Journey of Innovation, Impact, and Purpose
Recognised among 40 Under 40 India Leaders 2026, Swati Dogra is among the emerging women leaders shaping the future of India’s consumer internet and travel-tech ecosystem. Currently serving as Vice President – Product at MakeMyTrip, she brings over 15 years of experience across leading organizations including MakeMyTrip, Jabong, ShopClues, GE, and Infosys, with a strong track record of building high-impact, customer-centric digital products.
Driven by ambition, impact, and purpose, Swati’s journey has been marked by excellence from an early age from being a University Gold Medalist at Panjab University to receiving the prestigious Dean’s Top Twenty recognition at SP Jain Institute of Management & Research (SPJIMR). One of the defining milestones in her leadership journey was being recognized as an Economic Times Young Leader in 2019, where she was selected among an elite cohort of 47 young leaders from nearly 26,000 professionals evaluated across India.
At MakeMyTrip, Swati has led strategic product charters across International Travel, Customer Experience, Growth, Vernacular, and emerging travel businesses. Across these roles, she has focused on building intuitive, trusted, and culturally relevant experiences for Indian travelers, with a clear emphasis on solving real customer pain points at scale. In international travel, her work has centered on helping users feel more confident and supported when planning travel to unfamiliar destinations whether by strengthening connected-trip journeys, improving discovery and guidance for first-time international travelers, or expanding alternative accommodation options. Her leadership reflects a belief that great products do more than solve transactions; they reduce friction, build confidence, and create lasting loyalty. She is currently leading product for businesses such as Tours & Attractions, Visa, and Cruises, where she is especially passionate about building 0-to-1 products that create meaningful impact.
Known for her authentic leadership style, execution excellence, and inclusive mindset, Swati is a thoughtful product leader who combines business impact with innovation, empathy, and a deep commitment to inclusivity. Beyond her corporate achievements, she is deeply passionate about advancing women leadership, community welfare, health, and travel.
A trained Kathak dancer and yoga enthusiast, Swati believes these disciplines have played a significant role in shaping her resilience, focus, and emotional intelligence. She is also an active supporter of community dogs and strongly advocates purposeful, empathetic leadership.
Inspired by iconic women leaders such as Indra Nooyi and Sheryl Sandberg, Swati actively contributes to diversity and inclusion initiatives and is a member of the Women in Product India Forum. With a rare combination of ambition, drive, purpose, and execution excellence, Swati represents the emerging generation of women leaders shaping the future of India Inc. leaders who are not only building high-impact businesses, but also redefining leadership through empathy, inclusivity, resilience, and meaningful societal impact at scale.
